Representation of Materialism In Crazy Rich Asians Movie (2018): A Sociological Perspective

  • Dammicha Auli Septiela Universitas Muhammadiyah Surakarta
  • Muhammad Thoyibi Universitas Muhammadiyah Surakarta
Keywords: Crazy Rich Asians movie, representation, sociological, perspective


Lifestyle is very influential in life, and what has become part of society is a materialistic lifestyle that only seeks pleasure in life. This study explores various representations of materialistic lifestyles depicted through characters, settings, events, and styles with the type of literary study. This study uses a qualitative method. In addition to using qualitative methods, the author also uses a sociological approach to analyze the film. The type of data in this study is from the film Crazy Rich Asians, which taken from several dialogues in the film and scenes, images, and texts in the film. The primary data search came from the film Crazy Rich Asians, adapted from the novel with the same title and written by Kevin Kwan. Secondary data search comes from data sources obtained as references to support this research such as journals related to the journal's official website, dictionaries, and several journal articles that support and related to this research. The object of this research is the Crazy Rich Asians film. As a formal object in supporting the research conducted, the researcher also guided by other studies that have been carried out. In collecting data, the writer uses document analysis, which is done by grouping data to get conclusions from the research. After going through several analyzes conducted by the researcher, the results of his research show that the materialistic lifestyle is reflected in the main and supporting characters