Types And Reasons of Using Code Switching In Instagram

Abstract

Instagram is one of social media that used by the online community. They are bilingual or multilingual. They use code switching for sending the messages. The purpose of this study is to describe the types and the reasons of using code switching on Instagram. This type of research is qualitative research. Data collection used documentation. Data sources were from Instagram users followed by researchers. Data analysis used Hoffman's theory. The results showed that first, there were three types of code switching, namely: inter-sentential, intra-sentential, Emblematic switching. The most dominant type of code switching used by Instagram users is inter-sentential code switching. Second, the researchers found the reasons for the code switching, namely Revealing a certain topic, Interjection (Inserting a Fill Sentence or Linking Sentences), Repetition was used for clarification and reporting the identity of the evidence group, Confirming (Conveying Solidarity ). The reason for the most dominant use of code switching by Instagram users is to reveal certain topics. From this it is known that Instagram community belongs to bilingual or multilingual society.