Direction of Sports Education Research: Towards an Entrepreneurial Approach

  • Muhad Fatoni Universitas Muhammadiyah Surakarta
  • Vera Septi Sistiasih Universitas Muhammadiyah Surakarta
  • Eko Sudarmanto Universitas Muhammadiyah Surakarta
Keywords: Entrepreneurship, Sports Education, Sports Industry, Interdisciplinary


The objective of this paper is to introduce an entrepreneurial approach model for the development of research in sports education study programs in the future because sports education is an interdisciplinary branch of science so it is still possible to explore and integrate into other scientific disciplines. The method used is through deeper exploration (explore) on the potential factors in sports that contain entrepreneurial values to test the feasibility of ideas. This idea is motivated by the many sports research that only focuses on the experimentation of training methods, the profile of institutions and sportsmen, as well as the motoric factors of the sport itself, without trying to take other perspectives such as the potential for entrepreneurship and business to explore the potential of extraordinary sports as an agent of change to improve the quality of sports education research that is more relevant, varied and applicable. This paper tries to offer sports education students to do research, mapping and observation to the sports industry to help students developing their employability skills (soft skills) through better work and social planning (social attitude). The expected results of this research idea are that sports students dare to take the topic and model of entrepreneurial research, the sports industry, and sports markets as one of the important factors inherent in sports so that in the future there will be many variations on the choice of topics, concepts or themes of sports scientific research. In addition, the entrepreneurial point of view will be an alternative for student research for academic achievement needs such as scientific weeks of students, PKM and so on, so that the quantity and quality of student research increases and it is possible to get scholarship grants. The practical implication of this research is that it can be a hallmark and excellence of sports students in the competitive world of work, because students have an innovative ability to map the supporting factors and potential of sports financially, real, and applicable. This needs to be considered because it will enable the development of sports entrepreneurship education that can improve the relationship between academic research and stakeholder policies related to sports industry business initiatives.